Location Zwijnaarde, Belgium
Type Fulltime
Department Marketing
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What the job is about

As our Senior Product Marketing Manager (SPMM) you’ll be the expert on the buyers and competition in the markets we serve, and you’ll lead our go-to-market efforts.

As a Product Marketing Manager you play the key role in positioning our products on the market. You help analyze customer needs and implement effective marketing strategies to increase market share, in all our 10 locations worldwide. You actively contribute to strengthening the positioning and maximizing the appeal of the products.

As our SPMM, you will:

  • Play a pivotal role in shaping and building out our product marketing practice

  • Develop product messaging that differentiates our offer from competitors & others

  • Manage competitive market knowledge by working with cross-functional stakeholders

  • Work across product campaigns and product launches to support the GTM strategy and accelerate deal cycles

  • Drive cross-functional work across marketing, sales, product and customer success.

  • Create effective marketing collateral  such as customer cases, videos, website copy and blog posts, presentations...

  • Measure and optimize accordingly the buyer journey with all stakeholders, as it relates to the product feature adoption and a successful usage of our Miles software.

Your interests and skills

Sofico delivers with ‘Miles’, an ERP software for automotive finance, leasing, fleet, and mobility management. It’s an end-to-end solution encompassing front-, mid-and back-office functions, that can be customized to the customers’ needs.  

Because of your excellent communication skills, you can effectively and concisely communicate both internally and externally with both operational colleagues and project stakeholders.

  • You have 5 to 10 years of experience in Product Marketing preferable in a fast-paced SaaS organization/software environment.

  • Ability to prioritize tasks and responsibilities across projects.

  • You’re an excellent communicator.

  • Ability to build strong working relationships with different stakeholders across all levels of the organization.

  • You have effective copywriting and content creation skills.

  • You are fluent in English. Any other language is a plus.

What we offer

We would like to welcome you to an international and multicultural company that has been operating for over 30 years and is doubling in size every 5 years. Growth is our middle name, while we strongly adhere to our horizontal and open company culture.

You're in the driver's seat of your own career, that's our motto. Your personal development is therefore paramount. During an extensive onboarding program of six months, we make you, with the support of your job coach, familiar with our product and the organization. Even after this period, you will continue to get opportunities to learn and develop yourself further. You’re never alone.

At Sofico you will also work in a modern office that is easily accessible. We have plenty of safe charging points for your electric car or bike, and free shared bicycles available to pick up your lunch.

In return for your efforts, we offer an extensive salary package, including a company car with a fuel card, a bonus system, meal vouchers, and group and hospital insurance. Are you a sporty type? A bike lease is also one of the possibilities! The flexible office hours and opportunities to work from home provide the necessary flexibility within the company.

At Sofico we are strong believers in the power of a good cup of coffee. Water or soft drinks are of course also on the menu. We love our team events. Think after-work drinks, a BBQ, a family day, a company weekend, or a walking dinner with the whole company.


Come join our team and apply now!

Apply now!

Apply today

Explore our current job openings and apply today! If you have any questions, don’t hesitate to reach out directly to our HR team or call +32 92108040.