Hybrid customer journey retail

How does it work in practice?

Explore customer journeys

Explore three example customer journeys—digital, in-person, and hybrid—and discover how SOFICO Miles Retail Modules support each while enhancing operational efficiency.

Number one

Digital journey

Customers take a fully digital path, exploring vehicles based on their preferred monthly budget and preferences through SOFICO Miles Showroom, and request personalized offers and financial options—all online. Once the contract is active, they manage it independently via SOFICO Miles Customer Self-Serve, updating their personal details, preferences and contract terms at their convenience, in a seamless, self-guided experience.

Number two

In-person dealership journey

Some customers prefer a more traditional route, visiting a dealership for expert guidance and test drives. With SOFICO Miles Dealer Point of Sales, dealers can generate quotes, initiate or manage credit applications and contracts, and manage vehicle delivery—offering a high-touch, personalized customer experience.

Number three

Hybrid journey

Customers can begin their journey online, researching offers and requesting a personalized quote using SOFICO Miles Showroom. They may then visit a dealer who can generate quotes using SOFICO Miles Dealer Point of Sales, facilitate a test drive, and discuss financial options. Customers can choose to complete the credit application either digitally or directly with the dealer.

Contract servicing

Once a finance or lease contract is active, customers can manage it throughout its lifecycle through SOFICO Miles Customer Self-Serve. They can view contract details, track payments, submit service requests, download documents, update personal information, and request contract changes online, while retaining the flexibility to engage with your customer support teams whenever additional assistance is needed. 

Watch video

How to deliver a truly connected hybrid journey

Watch this 15-minute video for practical tips on how to deliver a truly connected hybrid journey —and how to overcome the operational challenges that come with it.

Keep exploring

Connected hybrid journeys with SOFICO Miles Retail modules

Connected hybrid journeys meet growing customer expectations for flexibility and control—while increasing conversion rates and reducing manual effort across your operations. 

See how SOFICO Miles Retail modules help you support every customer journey—with less effort and more impact.