Bram Wallach: Bram joined SOFICO in 2003 as a business consultant, bringing with him a robust finance background, a passion for automotive, and prior experience in implementing banking software. His journey at Sofico has been marked by a significant contribution to large-scale Miles implementation projects, where he effectively bridged the gap between business requirements and software engineering. In 2010, Bram transitioned to product management to help shape the product roadmap around inputs from Sofico customers and support strategic product innovation. Today, Bram is responsible for product strategy, working with customers and colleagues to ensure sustained product relevance in Sofico’s niche markets.
Mike Walters: Mike is Axiologik’s sector lead specializing in automotive consulting, and in program and project delivery. With over 30 years of automotive and financial services experience, he’s helped clients to solve complex enterprise level business and IT challenges in the UK and across Europe. Mike has a proven track record across the full automotive ecosystem – his experience includes OEMs, NSCs, dealers, finance, leasing and mobility companies. Mike is a recognized specialist in Automotive Technology and COTS software solutions with significant experience in leading software evaluation and COTS implementation programs with major sector organizations.